GAP Mother’s Day 2017 Collection, Summer Dresses
Just at Mother’s Day, Gap launched a new campaign celebrating the famous mothers and their children. Actress Liv Tyler (who co-directed the campaign with Paola Kudacki), models Candice Swanepoel and Coco Rocha, actress Jurnee Smollett-Bell and Cass & Ali Bird appear in the shoot.
Called ‘Mama Said’, the video is set on the tunes of ‘Let Your Love Flow’ performed by Jurnee. As part of the campaign, Gap will issue a call for action to make a donation to Every Mother Counts. The organization helps ensure safe childbirth and pregnancy for women around the world. “I often think about what my grandmother and mother told me all my life. Remembering what your “mom said” as a child and growing up is very important. I often try to think of things that I can tell my children in a way that they can hear me the same way I heard my mother, “Liv says.